Author: Ralph Henderson

Instagram

A GUIDE TO MAKING THE MOST OF INSTAGRAM STORY DIMENSIONS IN 2023

The introduction of Instagram Stories was perhaps one of the company’s smartest moves, since the popular feature has contributed to increased engagement and advertising income. Instagram stories initially debuted as a response to Snapchat, providing Instagram users with an in-app option that would do the same. Since then, Instagram stories have skyrocketed, with more than […]

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Social Media

The Life-Changing Impact Of Social Media Advertising

Modern means of communication are always evolving, but they’re always getting better. These days, it takes only seconds to say a quick hello to a friend or family member halfway around the world on any number of available social media sites. These platforms have facilitated communication and information dissemination among millions of individuals from all […]

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Social Media

7 Instagram Marketing Strategies To Boost Your Business

Instagram now boasts more than a billion active users. More than 95 million images are uploaded to this app every day. These realities cannot be denied. Instagram should be a marketer’s go-to for reaching their target demographic and building trust in their brand. What’s the deal, though? Instagram accounts can be made by anyone with […]

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Social Media

Key Performance Indicators For Social Media

The internet gives social media a lot of attention, and advertisers are also quite curious about it. Investors have one common gripe: the return on their money is difficult to quantify. I’ll be the first to admit that, while I find social media marketing to be an intriguing new area for online marketers, the value […]

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Social Media

How To Scale Marketing Personalization

How Twilio Segment reduced CPA by 65% for Domino’s Pizza. Domino’s struggled with customer data divisions, which prevented collaboration around the customer experience and led to a low return on ad spend (ROAS) as a result of generic/poorly targeted messaging. Domino’s was then able to create personalised customer itineraries for distinct cohorts based on their […]

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Social Media

Tips for Establishing Your Social Media Brand in 2023

The average organic reach of social media postings has decreased as the number of active social media users has increased since 2010. It’s not as easy as it was, say, five years ago, but it’s more crucial than ever, to build a solid brand on social media. About a third of the world’s population is […]

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Social Media

The Complete Guide: Instagram Image Size and Dimensions

It feels like you have to downsize and reformat every component of Instagram (dramatic sigh). This includes everything from feed posts to Reels to Stories and everything in between. Finding the ideal image size for Instagram can be difficult. That’s why we put together this helpful reference! Learn about the many Instagram post sizes available.Instagram […]

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Social Media

How To Maximize Your Engagement On Instagram?

Instagram engagement isn’t always easy to come by, but there are things you can do to increase the odds of your posts being seen. Instagram is a versatile medium with enormous potential for extremely high engagement, whether you choose to follow trends or repurpose content. Instagram engagement includes more than simply the number of likes […]

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Social Media

Methods For Converting Social Media Fans Into Paying Clients

For as long as Facebook has allowed companies to set up pages, company owners and managers have pondered the question of how to convert page visitors into paying customers. About 13 years have passed since Facebook introduced company pages, and the topic of whether or not social media can help businesses acquire new clients has […]

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Social Media

Everything You Need To Know: Instagram Carousels Post

Advertisers on Instagram may reach more than 1.16 billion people with their messages. Instagram has over 90 million users, 90% of which follow at least one business account. Competition on the platform is high-stakes and intense. As a result, companies are always on the lookout for new ways to attract customers and stand out from […]

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