The life of the app TikTok begins in 2016 September as the Douyin, an app that enabled the creators and the users to create music and songs and lip-syncs videos that are running between 3 and 15 seconds and the videos which are looping type can be running between three and fifteen seconds. The app was developed by the app ByteDance company, which has Beijing as a headquarter and exclusively provided with China. Douyin was popular widely and had racked up 100 million users within its first year. However, Douyin was a subject to the  Chinese content censorship restriction, so that ByteDance created TikTok as an international app edition and have made it beginning available in September 2017, after the later of two months, ByteDance was acquired by the Chinese app for $1 billion, merging its base user with TikTok.

To understand the unprecedented growth of TikTok, the app had 500 million users around in the 2019 May. That is one-fifth of the giant Facebook users nearly, but three years only compared to the 15 years growth of Facebook. TikTok particularly popular with the younger age audience so buy TikTok likes to make your videos reach people. The GlobalWebIndex, a market research agency reported that 41% of the users on TikTok have belonged to Gen Z, the next youth demographic youth wave following the millennials. You will feel old immediately one looks at the platform. Not like the other social media platforms, TikTok has produces and generated its online stars share, including the Jiffpom a pomeranian dog who has over 19 million followers.

prominent entertainers including Bruno Mars, Ariana Grande, and Gwen Stefani are connecting with their audience on the TikTok and the host of “Tonight Show” Jimmy Fallon incorporated with the platform into his program by simply tapping into the TikTok’s famous “Challenge” feature with his #tumbleweedchallenge, which had to give the more than 8k creation of videos of users on TikTok rolling across the tumbleweed as like ground. Mark Zukerberg the founder of Facebook, has a TikTok account reportedly, although he has created the content on the TikTok platform.

The app was valued at $ 75 billion in 2019. According to the Hootsuite. The ultra-short video format of the platform TikTok is not enabled for the longer form of advertising that is prevalent on Facebook and YouTube, for the perspective for marketing, and TikTok is the more of the general branding platform.