The majority of influential people and companies in the United States ignored TikTok until beyond 2020. Even though the app has already surpassed 1 billion downloads by February 2019, many of its users were located in countries outside the United States.
The COVID-19 epidemic of 2020 caused an increase in the number of Americans signing up for TikTok accounts as a means of distraction. In July of 2020, TikTok introduced its creator fund, allowing users to collaborate with businesses and influencers to negotiate business partnerships and monetize their videos.
Let’s fast forward to the present day, when TikTok has surpassed all other social media apps in popularity.
Considering the platform’s spectacular ascent, businesses would be remiss to ignore TikTok advertising. Unfortunately, this innovative app’s learning curve isn’t always smooth for newcomers. When you factor in the seemingly random nature of a TikTok video’s rise to fame, you’re left with a lot of questions for your marketing team to answer.
If you’re looking for information, you’ve stumbled across the proper page.
Learn the fundamentals of creating a successful marketing campaign for TikTok
Hashtags Should Be Used First
The videos that appear on the “TikTok for you” tab are mostly determined by the hashtags you use (FYP). While using TikTok for advertising purposes, it’s important to pay attention to trending hashtags because they will be grouped together and presented on the discover page.
Many TikTok users just choose whatever popular hashtag comes to mind when writing their video’s caption, but this isn’t the best strategy for attracting viewers or generating buzz about a particular company. Instead, you should pick and choose the hashtags that you use. The ideal method to achieve this is to watch videos that have been posted with the same hashtag, take note of patterns, and then produce a version of those videos that better represents your business.
Be aware of your target market
TikTok attracts a substantially younger demographic than the majority of other social media. Understanding the particular problems of marketing to gen Z is crucial, as 60% of consumers fall between the ages of 16 and 24.
Keep in mind that by 2022, the United States will be home to 74 million gen Zers, making this the largest generation in human history. How can we reach people of this generation with digital ads?
Many people today incorrectly assume that members of generation Z are only children. Those born between the years 1997 and 2012 are included in the “Gen Z” demographic. As a result, the oldest members of Generation Z are already in their early twenties, a prime age group for many businesses.
Send Messages to Powerful People
It’s no secret that social media stars, especially those with a large following on TikTok, hold a lot of sway. Just to name a few, influential creators with over 100 million fans include Charli D’Amelio, Addison Rae, and Khabane Lame. So, if you want your material to reach the widest possible audience, you should connect with an established content creator who has already amassed a sizable fan base.
TikTok’s younger consumers are notoriously difficult to engage because they’ve grown up scrolling through commercials. It’s recommended that brands build stronger partnerships with larger content creators rather than releasing marketing campaigns on their own. Distributing press kits is a highly effective strategy for this.
Intended Results of Utilization
TikTok’s assortment of special effects is one of its distinguishing features. They may not appear like marketing-related items at first glance, but they can be a really effective way to increase your audience.
Here’s the deal: if you see an intriguing effect on a video, you can activate it by clicking on the effect itself. When you click that link, you’ll be redirected to a page containing a number of similar videos. Many viewers will be intrigued by the thumbnails and will click through to see other films in the collection.
Brand awareness can be boosted simply by having their video featured on one of these “discover” sites. It certainly doesn’t hurt to give these visual effects a shot, and some of them can be rather striking.
Make It Fun
One of the most powerful tactics you may employ in your TikTok advertising campaign is the usage of humour. Many viewers will keep watching an obviously branded video if the story is engaging, and especially if it’s funny.
Companies may attract more viewers to their promotional videos by including humorous, everyday situations. You may try making a commercial skit.
Discuss With Other Users
While it’s true that anything may go viral on TikTok, the social network is no different than any other in this regard. You’ll have an easier time amassing a large following if you make an attempt to interact with other individuals.
Try some of these strategies if you’re having trouble getting people to download your app:
- Gain a larger following, especially among notable users and publishers.
- Comment on other people’s videos in a way that’s creative, funny, or fascinating.
- See videos from other users
- Join together videos from different sources, or ask your fans to do it for you.
Concluding Remarks
Developing a successful marketing strategy for an app as popular and volatile as TikTok might be difficult on your own. But have no fear; our digital marketing team is here to help you figure out how to advertise on TikTok and establish a presence on the platform.
Create a one-of-a-kind and very successful TikTok advertising campaign with the help of our digital marketing firm and our years of experience and skill in the field. We’re here for you every step of the way, whether it’s through our robust Nova marketing platform or our individualised consulting services.
