Want to know how to increase Instagram engagement in the year 2023?
Instagram is a great platform to promote your business online, get your name out there, and amass a dedicated customer base.
For this reason, I’ve compiled a list of 12 tactical tips that will boost your Instagram engagement in 2022 and beyond.
Update Regularly
The secret to success is being consistent, which is something you’ve probably heard a million times before but that doesn’t mean it isn’t true.
And be certain This is true in social media marketing as much as in the real world.
Though it may take time to see results, this tactic might end up being crucial to the success of your Instagram account.
Take use of Instagram carousels to share your brand’s backstory
Our research shows that carousels are integral to Instagram success, with this content format generating the most engagement of any we tested.
If you’ve been trying to figure out how to boost your Instagram engagement but haven’t been using Instagram carousels, this may be the answer you’ve been looking for.
There must be a rationale behind this fad, right?
The reason for this is because Instagram carousels are the most effective way to create a story, which is crucial for any kind of marketing these days.
Consumers are picking and choosing which companies they engage with these days. People are no longer receptive to advertisements.
Make use of popular Instagram hash tags
A thorough post on how to improve Instagram engagement would not be complete without including hashtags, since they continue to be of considerable importance for digital marketers.
Instagram users include hashtags in their posts to broaden their exposure.
For both personal and professional profiles, increased visibility and interaction are the ultimate goals.
You’ve probably already figured that there is no one perfect way to utilise Instagram hashtags.
However, you should see how well industry-specific hashtags work for you if you want to reach a more specialised audience that is more likely to exhibit interest in your brand and react to your messaging.
Include a connection to Instagram Stories
Until recently, only accounts with more than 10,000 followers could add a link to their Instagram Stories.
Now, one of Instagram’s most recent improvements has made it possible for firms with a smaller following to finally take advantage of this tool.
Since Instagram now lets anybody include a link in their Stories, you may leverage this to drive more people to your site. And obviously, to get more people involved with your Instagram account.
It will be interesting to observe how the option to add custom text to Instagram link stickers affects a brand’s potential to attract more visitors from the photo-sharing app.
Go live
Video has recently exploded in popularity across all major social media platforms. Even Instagram follows this rule.
Therefore, you shouldn’t ignore the significance of incorporating videos into your Instagram content mix if you’re wanting to boost engagement.
Keep in mind that these days, more than ever, consumers are focused on maximising their time, therefore videos are a fantastic method to convey your brand’s messaging in a condensed format.
As opposed to reading, watching videos provides a more immediate and engaging experience. In addition, it’s a lot speedier.
Try out Instagram highlight reels
We’ve already discussed how posting videos on Instagram may boost your account’s engagement, and now we’ll discuss the importance of include a diverse range of people in your videos.
Get noticed by your target audience by thinking outside the box for post ideas and trying out the many video features Instagram has to offer.
Make Instagram photos and videos that people will want to save
In 2021, the “Save” button on Instagram was widely regarded as the platform’s equivalent to the “Like” button.
Instagram users are more inclined to keep material that includes quotes and attention-grabbing pictures that demonstrate numerous tips and methods.
This information allows you to provide your audience with that extra nudge they need to take the next step. Customers today expect this sort of value when shopping online.
Try out Instagram’s augmented reality filters
Users of social media are increasingly interested in fully immersive experiences as a result of the inventiveness of today’s technologies.
Instagram’s augmented reality filters are great for engaging consumers and spreading brand awareness.
Branded augmented reality (AR) filters that let consumers virtually experience the product or service have proven to be very popular, especially among companies in the beauty sector.
Focus on material created by users
Marketers may find success with user-generated content. A successful social media strategy may be shown when followers actively engage with the company.
Consumers may take part in the narrative of a brand through user-generated content.
Followers of a brand on Instagram may contribute to the development of new ideas and designs through user-generated material.
Get the word out about your Instagram by sharing links to it on other platforms.
The vast majority of Instagram business promoters additionally make use of other social media channels.
You can steal these strategies as well.
If you want more people to interact with your Instagram posts, share them on Facebook or Twitter.
You will “cannibalise” your material if you promote every Instagram post on every other social media site. It will seem to your followers that you are begging for more people to join your group.
