If you want to interact with and involve your clientele, Instagram is the way to go. More than 300 million people use Facebook regularly, and about 85 million photos and videos are submitted to the network every day, making it a fantastic visual platform for commerce.
You can promote your company more effectively on Instagram if you learn how to expand your account’s audience. Despite this, most marketers fail to receive the level of interaction they anticipated from Instagram.
This blog is for you if you’ve ever been haunted by the nightmares of poor Instagram interaction.
Whether you’re just getting started with Instagram or are looking for new methods to promote your company, you’ll find helpful advice for expanding your account’s reach and maintaining a regular posting schedule here.
The best way to increase Instagram likes and comments.
1. Perfect Your Profile
The more optimised your profile is, the more information potential followers will get about you and why they should follow you.
Pick a name that will stand out and be easy to find first. A good practise is to use your company name as your login. If your company name is already in use, you may increase your followers of being found by customers who are looking for a company like yours by making it the first element of your username.
Also, your profile photo should be consistent with the others you’ve used throughout your many social media accounts. You can avoid confusing your audience and keep your brand’s image consistent across all of your channels by doing this.
Establishing an Instagram company account is also essential. It will provide access to a wealth of new options helpful for expanding your company.
Make sure that everyone can see your profile. A private account is the single most effective way to end an engagement. If you want to succeed, you can’t keep your business a secret from potential clients.
Revise Your Biography
Improving your profile includes revising your bio. Make sure your bio reflects your brand’s current status by updating it. Include details that will help visitors get to know you and your company.
Regularly Update Your Status
If you want people to interact with you on Instagram, you’ll need to post frequently. If you want to be seen by your fans, you need to publish frequently.
In addition to retaining your current following, a consistently updated profile will attract new ones. Being reliable shows that you value your audience by rewarding them with fresh information on a regular basis.
However, consistency does not entail filling your post feed with subpar material every hour. Be careful not to put number before quality.
Decide When It Is Best To Post
You should consider your audience’s time zone and the times they often visit Instagram before making a post.
Instagram is most frequently accessed first thing in the morning and last thing at night. However, if your company serves customers all over the world, you should think about publishing at different times.
But not every company can devote the same amount of time to Instagram. The optimal time for you varies from group to group. Use Instagram’s built-in analytics features for in-depth research. Focus on reaching people when they are most likely to be online.
The easiest approach to find out when is the greatest time to post on Instagram is to try different times of the day and see how they perform. Determine what time of day is best for posting your material based on the number of likes, comments, and follows you receive.
Rearrange the Filter Order
There’s no serious intent behind Instagram’s filter options. Using the right filters may evoke strong emotional responses.
In comparison to unedited photographs, those that have been filtered receive 21% more views and 45% more comments. Therefore, it is recommended that you determine which strategies are most effective for your company.
Also, if you’re an avid Instagram user, you probably have a handful of go-to filters and leave the rest untouched. You can rearrange the editing window’s filters for more convenient use. This will help you prioritise the ones you rely on the most.
React to the Feedback of Your Fans
An important aspect of keeping your audience interested is reacting to their feedback, both favourable and negative. Make sure to acknowledge folks who have left encouraging remarks or tagged their friends. If people have questions regarding the photo or your company, please respond to them in the comments. Ignoring their feedback suggests you have no interest in fostering a sense of community.
Give them the impression that their thoughts and opinions matter. Reply to their remarks, follow them back, and participate in the conversation if it seems appropriate. This will lead to more engagement and stronger connections.
Utilise Captions
Make use of visuals that clearly demonstrate the value your brand offers to your audience. Authors might include images of their books being read or the books themselves. Display your wares with style if you’re in the eCommerce industry.
Despite Instagram’s reputation as a visual medium, the captions you use for your photos are actually rather important.
Make Use of Relevant Hashtags
You may use up to 30 hashtags per post on Instagram, but it’s best practise to use no more than three per caption.
Including the appropriate hashtag in your post’s title will also increase its visibility to those who aren’t already following you. You may increase your photographs’ exposure by using trending hashtags on Instagram, which vary by field.
Use Instagram’s tagging feature
Instagram’s account tagging feature is another tool you can use to get your content in front of a certain demographic.
Instagram users may gain more organic likes, comments, and views by “tagging” other users’ public profiles in their own posts.
