Consumers’ affections and wallets can be won over by influential people.
Therefore, it should come as no surprise that some of the most well-known companies in the world are using influencer marketing to spread the word about their wares.
Although it’s true that influencer marketing can be highly successful, not all companies can afford to work with a major influencer. Thankfully, there are micro-influencers on whom these companies can rely.
At a fraction of the price of macro influencers (100,000 to 500,000 followers), these influencers provide greater audience access and engagement.
The best place to see successful micro-influencer collaborations on social media. Micro-influencers have been instrumental in the success of Instagram influencer marketing campaigns run by companies like Hello Fresh and ASOS in the past year.
Here, we’ll show you where to look for Instagram’s smallest but most influential influencers. We’ll also show you how to use micro influencers to increase your business’s revenue.
Your microinfluencers should be authoritative figures in the same field as your own.
Whether it’s to increase brand awareness, sales, or participation, influencer marketing can be used to accomplish a variety of objectives. However, you won’t succeed in reaching your target demographic unless you actively promote your content to them.
This means collaborating with micro-influencers who are knowledgeable about and have a sizable audience for your niche.
You want to find an influencer who is a recognised authority on a topic related to your niche.
Failing to do so renders the use of influencers in brand promotion moot, as the intended audience will not be reached.
In 2014, for instance, the world was perplexed to see soccer star Cristiano Ronaldo in a Japanese commercial for facial fitness. Rather than focusing on the product, all eyes were on the commercial’s awkwardness, which became a viral hit.
Identify key opinion leaders in your field by keeping tabs on their social media activity. Use these resources to tune in to conversations and trends in your niche and learn who the key opinion leaders are in your field of study.
Use Keyhole’s Influencer Tracking & Analytics to discover and verify the credibility of influential voices in your field. This way, you can see how engaged and influenced an influencer’s audience is and whether or not their followers are fake.
Be sure that your campaign is aiming for something concrete.
As was previously mentioned, micro influencer marketing can serve many functions. However, strategies for achieving and gauging these objectives vary.
As a result, you need to begin your effort with clear objectives. This will be the deciding factor in who you choose to be your campaign’s influencer and how you go about creating the campaign’s content.
Choosing micro-influencers should be based on your goal of increasing engagement. Use content that encourages interaction to find influencers with a large following.
Creating a giveaway in conjunction with an Instagram influencer can help you reach and interact with new audiences. The influencer may specify that you must do something such as “like” a post, “tag” a friend, or “follow” their account in order to participate (s).
