Profits, sales, recognition, and relationships with clients or the local community may all be boosted with the help of well-planned events.
Your company and (even if they don’t know it) your consumers need to be at the event, whether it’s a Maroon 5 concert or a conference about marketing software.
There are tried-and-true strategies for getting the word out about your events, but social media has shown to be a highly effective way to increase turnout.
Yet when you realise that most social media promotions cost nothing or very little when compared to more conventional types of advertising, you can see why the results are so amazing.
First, organise an event on Facebook… Then Disseminate It Worldwide
The first thing you should do if there’s an upcoming event is to make a Facebook event for it.
Spreading the word about upcoming events, providing users with useful information they need, interacting and responding immediately to comments and queries from potential attendees, and accumulating social proof on Facebook are all made easier with Facebook events.
Keywords aren’t needed, but they can help people find your event when they’re looking for something specific. This will increase the visibility of your event in relevant online searches, allowing you to more easily reach your desired audience.
If it’s a group effort, inviting other people to be co-hosts will have them add the event on their Page and make them more likely to share it with their followers.
Maintain a consistent posting schedule (within reason)
Now that you’ve announced your event on social media, it’s crucial that you get the word out. To give your advertising adequate time to pay off, you should get the event ready at least a month in advance.
Whilst you should be publishing and sharing information about the event across various social media channels, you should use discretion. Quality, not quantity, is what matters most (though having both is not always bad).
Use a trending hashtag to spread the word
Hashtags are quite popular on social media platforms like Twitter and Instagram, but not so much on Facebook. You can more easily spread the word about your event if you use a branded hashtag. You’ll get free publicity that has the potential to go viral if others start taking it up and utilising it themselves, which in turn will build talk and enthusiasm about your event. More people will get interested in your future event if they learn about it through the hashtag and the material that is shared about it.
Get a Head Start
Think about the amount of effort that goes into advertising each and every movie that hits theatres; you may start seeing teasers a year in advance for some of the biggest flicks.
Posting a teaser on social media while planning an event may make people excited, even if it’s simply a sentence like, “We’ve got something spectacular planned for October…
Plan ahead to post relevant content
The pressures of event preparation might cause little details to be overlooked. Let me assure you that the last thing you want is for any of your social media updates to be mistaken for one of those.
Commercial campaigns should be run to increase exposure.
Running sponsored ad campaigns is a great way to get more eyes on your content, which can have a positive effect on anything from impressions to conversions to actual foot traffic.
Hold competitions to boost word-of-mouth
Competitions can no longer be used for like-gating, but they may be used to increase attendance at an event.
Social media contests may be used to attract new fans, stimulate more interaction, and, in this case, boost attendance. They have mastered the art of creating buzz in the realm of social media.
Prizes for contests that are related to the event’s theme can attract more people, spark lively discussion, and increase excitement.
As a Closing Remark
Regardless of the nature of your next event, increasing attendance is now simpler than ever with the help of social media marketing strategies.
Most of these suggestions for increasing interaction don’t cost much, if anything at all, while some do, like the cost of running Facebook ads or hosting prizes for contest winners.
They’re all worthwhile expenditures since they can be utilised to not only draw in your ideal customers, but also to bombard them with organic and paid campaigns replete with social proof and interaction in an effort to boost total attendance.
