Kickstart Your TikTok Marketing For Your Business In 2021

TikTok is expanding as the world’s biggest social media platform. After the launch in 2016, TikTok’s global audience became 800 million active users.  Thus, the platform’s popularity attracted the interest of big brands and marketers. 

Several people connect TikTok with teens. But it has influencers, star celebrities, and political personalities of different age groups.  

In this article, we will explain everything about TikTok before you start marketing. In this guide, we will teach you how to work on TikTok and market your brand. Let us get started.

Everything About TikTok

TikTok is a video-sharing social media platform. As of January 2020, TikTok became the most downloaded app in the world. TikTok has got a younger audience with a majority of Gen Z and millennials. 

On TikTok, the swipeable feed has got several types of videos. This has got popular videos of the trend, either dancing, singing, or challenge videos. 

Unlike other video platforms online, TikTok captures its videos within one minute. TikTok videos are fast, easy to use, and video runs to the point. TikTok users get engaged with the video content through comments, shares, and likes. 

TikTok videos make it valuable for business marketers. Its short-form video format attracts viewer’s attention to your ad, letting you market. 

Make Effective TikTok Video

So, now you got to know some basic facts about TikTok and its marketing, it’s time to craft an excellent TikTok video. 

While creating a TikTok video, you need to make it brief. But it should be attracting your viewer’s attention. To create your first video, follow these steps given down:

Record & Upload

TikTok got two ways to create your videos. 

The first method is to record from the TikTok app. When you enter the app, you can see the “+” sign at the bottom center of the screen. By tapping it will bring you to the app’s recording screen. 

Several features to improve your video; some are below:

  1. Flip
  2. Speed
  3. Beauty
  4. Filters
  5. Timer

The second feature in TikTok’s recording screen is the sound effect. You can include popular music or sound effects. 

Thus, by using these recording options on TikTok videos, you can improve your engagement rate. If you want your content to become trending, then click here to gain more thumbs up on tiktok.

Why Use TikTok Marketing?

Focus your marketing on younger audiences, TikTok gains conversions and potential leads. Also, if you have older audiences, it is the best choice to grow your audience within a short span.

On average, TikTok usage time is 52 minutes a day, which is more than the time for users to expose among one or two brands. 

You cannot neglect TikTok’s popularity as every established brand works on TikTok. Say, like HBO and The Washington Post, knows the value of TikTok that maximizes audiences. 

Best Ways To Market On TikTok

If you are new to TikTok, it can be a little exciting. Here you need to follow some tricks to make a successful TikTok marketing strategy. 

Be Trendy

TikTok is famous for new trends; it is the best method to increase your brand awareness. By jumping on the recent trends of TikTok, you can make your content visible. 

Using trending hashtags of TikTok, you can make your content visible. Or, even you can make your customized trend linked to your brand for more exposure. 

For instance, Mexican restaurant chain Chipotle made a viral #GuacDance challenge on TikTok. This Chipotle profile has reached one million followers with  20 million video likes. 


TikTok has got a massive influencers presence. Collaborating with a TikTok influencer to make advertisements is an ideal method. It increases brand awareness and gains more leads. 

In several cases, followers trust brands based on their TikTok influencers. In this example, activewear brand Gymshark collaborated with @twinmelody. A TikTok profile by two twins that has got 14 million followers and 340 million videos likes. 

Engage Users

Engagement is a two-way factor. Posting content for brand followers is essential. Yet liking comments and commenting back should be a top priority. 

You can comment on other trending TikTok videos to create conversations. Even establish relationships with your users.