Your average TikTok user will only give you a minute to convince them to buy your product or service. The first three seconds are crucial for catching the viewer’s attention; the next 57 seconds are for maintaining that interest and making the product seem irresistible.
All companies with a TikTok channel want one thing, and that’s for their videos to go viral. If you have a minute, you can get thousands, if not millions, of views, likes, and shares. This is why a TikTok is more than just a video sharing platform. Let’s dive deeper into how you can create a successful TikTok marketing strategy for your company.
To begin with, what exactly is TikTok?
The Origin Story
App and social media platform TikTok launched in September of 2016. TikTok initially launched as a platform for sharing short videos of dances, skits, and syncs, but it has since expanded to include political discourse, news, and product promotion.
TikTok quickly rose to prominence as everyone’s favourite online hangout. As a result, TikTok became a fertile ground for TikTok influencers and content creators, who can be loosely defined as TikTok users who regularly upload new videos to their TikTok account with a specific goal in mind. Their influence in the online community and among particular demographics is substantial because of the size of their fan bases.
In what way things are going
TikTok is growing in popularity, and some content creators are getting noticed around the world. As a result, brands are adapting their marketing strategies and content creation to appeal to this new audience and their short attention spans. You may have noticed that many videos posted by companies tend to be quite brief. Social media marketing of this sort is designed to draw in viewers immediately, before they even have a chance to scroll.
3 Steps to a Successful TikTok Ad Campaign
Minimize wordiness and complexity
Take note, newcomers to the world of TikTok video strategy. Almost all of the most popular videos on TikTok are under a minute long. The recent increase in the TikTok app’s maximum length to three minutes does not bode well for businesses seeking to expand their customer base or decrease their site’s bounce rate.
It’s also important to simplify your message without watering it down. Conveying professionalism to the audience is easier when sentences are kept short and free of jargon. Until you have a dedicated following, being direct is the best strategy.
Close-up of a young woman on her smart phone in her living room.
Come up with your own thing
Nobody appreciates a rip-off artist. While it’s important to stay on top of the trends that are gaining traction with the millennial and Gen Z generations, you also need to find a way to set yourself apart from the competition.
Use unconventional colour palettes and cutting styles, or create a video loop that forces viewers to watch it multiple times. People are more likely to watch your video if they come across it while scrolling and immediately recognise some sort of novelty in it.
Make use of the formula to find out what’s popular
The algorithm used by TikTok to select the most relevant videos for each user’s “For You Page” is incredibly sophisticated software.
The algorithm sorts videos into categories for specific audiences based on factors like hashtags, video length, content, and the creator. The 7-second videos and hashtags that have nothing to do with your content tend to do better on TikTok. Get your videos noticed by using trend @ challenges, hashtag challenges, or coming up with your own creative twists. Your company can soar to new heights with the help of this understanding of TikTok trends and the algorithm. A word to the wise: use any means necessary to maintain the attention of your intended audience.
Best Strategies for Promoting Your Videos on TikTok
TikTok has rapidly risen to prominence, with daily usage among the highest of any social media app (at 52 minutes).
Here are some guidelines for making successful videos on TikTok, which can be used to increase exposure and engagement:
Make use of TikTok Ads
As they may prove to be very useful in facilitating communication with your intended audience. TikTok advertisements fall into four categories:
- In-Stream Marketing
- First Page Ads
- Challenges with Hashtags
Most advertisements on YouTube are of the “In-Feed” variety, which play in between user-generated videos. When a user launches an app, they may be met with a full-screen advertisement known as a Top View Ad. Advertisements known as “BrandTakeovers” are full-screen experiences that play for a limited time. The purpose of Hashtag Challenge ads is to get people to use a certain hashtag in a contest.
Create Marketing Strategies for TikTok
Brand and product promotion via TikTok campaigns has the potential to be highly successful. Since TikTok has such a large user base, it’s possible to effectively market to a wide demographic with minimal investment.
Collaborate with other businesses to spread the word about your brand rather than trying to do everything by yourself
In a brand takeover, one company temporarily assumes control of another’s TikTok account in order to promote its own goods and services through a series of short videos. If you want to expose your brand to more people and expand your audience, this is the way to do it.